Mexico’s investment landscape is being transformed by a wave of regulatory reform and investment incentives designed to attract global capital. This transformation is due to the new economic long-term plan rolled out by President Sheinbaum and in just the first half of 2025, foreign direct investment surpassed USD 55 billion, driven by record activity in manufacturing, energy, and consumer sectors. Multinational firms are making decisive moves: Tesla is establishing a new Gigafactory in
Nuevo León; Unilever is investing USD 1.5 billion to expand production, including a major new beauty and personal care plant; Walmart is enlarging its retail and logistics operations with USD 6 billion in additional capital outlay, and leading pharmaceutical companies such as Boehringer Ingelheim and AstraZeneca have pledged over USD 640 million for new facilities. The world’s largest automakers, including Toyota and Volkswagen, are expanding Mexican operations to capture supply chain efficiencies and access tariff-free trade under USMCA.
Foreign and national investors now enjoy a legislative landscape that supports 100 percent immediate deduction for new fixed asset investments, accelerated depreciation, and dedicated tax benefits for workforce training and research-driven innovation. Additional incentive programs target small and medium enterprises with streamlined processes and digital platforms to simplify the path to market entry. Investment in select development zones is supported by further deductions for equipment, training, and R&D, with a transparent allocation system for incentive caps. Sector strategies, including a 50 percent local sourcing target, are designed to embed value in the Mexican economy, while advanced infrastructure initiatives are making urban and cross-border connectivity more robust.
For private equity, Plan Mexico 2025 brings together hard data, tangible incentives, and the backing of international industry leaders. These conditions, combined with an increasingly skilled workforce and reliable regulatory protection, mark Mexico as a compelling market for investors seeking growth, innovation, and resilience beyond short-term opportunity.